The Town of Surfside is a beautiful, pedestrian-friendly oceanfront community in Miami-Dade County, South Florida's subtropical paradise, that hosts continuous family-friendly events that welcome its own community and visitors.
Here, I am the Multimedia Specialist who brings Senior and Brand Design expertise to develop all the creative collateral for use across different channels to communicate carefully curated events by the Tourism Department.
Part of the goal is to strengthen not only their Brand Identity but to boost the tourism flow into the Town of Surfside.
Here, I am the Multimedia Specialist who brings Senior and Brand Design expertise to develop all the creative collateral for use across different channels to communicate carefully curated events by the Tourism Department.
Part of the goal is to strengthen not only their Brand Identity but to boost the tourism flow into the Town of Surfside.
TOWN OF SURFSIDE 90TH ANNIVERSARY.
The Town's 90th Anniversary Celebration campaign case study blended the Town's brand into Art Deco elements to better represent the legendary architectural beauty that still lives in its landscape and iconic buildings. The intention was to create a sophisticated yet fun campaign that illustrates the importance of the Celebration, while being inclusive to all residents and tourists.
The campaign required me to fully develop digital and print collateral, including the event logo, social media, digital and print invitations, private party print materials, street banners, speech and concert projection videos, to name a few.
The campaign required me to fully develop digital and print collateral, including the event logo, social media, digital and print invitations, private party print materials, street banners, speech and concert projection videos, to name a few.
Step and Repeat at concert event
Town's Gazette with 90th Anniversary Celebration cover
90th Anniversary street banners
Video Background - Concert
PADDLETOPIA FESTIVAL
Paddletopia is the annual paddleboard festival held at the Town of Surfside for its residents and visitors. The festival aims to encourage residents to engage in water sports, farmers' markets, concerts, and other fun happenings during a whole weekend of family- and friend-oriented events.
From a design standpoint, the campaign mainly needed collaterals for social media, the Town's website, the Gazette, and some goodies to give away.
Paddletopia is the annual paddleboard festival held at the Town of Surfside for its residents and visitors. The festival aims to encourage residents to engage in water sports, farmers' markets, concerts, and other fun happenings during a whole weekend of family- and friend-oriented events.
From a design standpoint, the campaign mainly needed collaterals for social media, the Town's website, the Gazette, and some goodies to give away.
Street Banner
Street Banner
IG Story Post
Festival Souvenir
