My role as an art director was to create the brand identity for The Vines and the sub-brands of this gorgeous, high-end real estate development located in San Miguel de Allende, Mexico. Besides developing the family identity, my task included the design of a book that would storytell the lifestyle experience of The Vines in both print and digital formats, as well as the landing page that will welcome prospective buyers. This project was developed in collaboration with Smarthinking Inc., a marketing agency located in Miami, FL.
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