I created this presentation on behalf of CATAPULT [13], a design studio, that needed to present brand ideas to the new branch of East Hotel in Miami. The East Hotel, a five stars hotel chain from Hong Kong, had the expectation to see our capacity of blending the original brand identity with Miami's cultural trend. This is why I used elements such as the flamingo because they are around the most iconic areas of Miami; the coffee, as a way of making present the colada coffee, another cultural habit to socialize rooted in Cuban traditions; the personification of animals, the elegant and hipster cows on a way to dinner; the pool, to enjoy the endless summer from Miami's typical weather.
