I created this presentation on behalf of CATAPULT [13], a design studio, that needed to present brand ideas to the new branch of East Hotel in Miami. The East Hotel, a five stars hotel chain from Hong Kong, had the expectation to see our capacity of blending the original brand identity with Miami's cultural trend. This is why I used elements such as the flamingo because they are around the most iconic areas of Miami; the coffee, as a way of making present the colada coffee, another cultural habit to socialize rooted in Cuban traditions; the personification of animals, the elegant and hipster cows on a way to dinner; the pool, to enjoy the endless summer from Miami's typical weather.
![](https://cdn.myportfolio.com/45bdb171cf74e44227b0432ece4b212f/4b4a4434cb9f87793dffa42f_rw_1920.png?h=cd06eec422906c485890cdd1dfaa7ba2)
![](https://cdn.myportfolio.com/45bdb171cf74e44227b0432ece4b212f/c7eb0c73a97bd042191541d3_rw_1920.jpg?h=b84c34663e8a0841d7b3e23149826ce6)
![](https://cdn.myportfolio.com/45bdb171cf74e44227b0432ece4b212f/4ade50aba57839608733913c_rw_1920.jpg?h=9df6dd1e0f8d2623e2a6aa6f2ac78dbb)
![](https://cdn.myportfolio.com/45bdb171cf74e44227b0432ece4b212f/edb0beeef730c8e7bcf6aa4d_rw_1920.jpg?h=4438cf4b79d2d28619930b0344db68ca)
![](https://cdn.myportfolio.com/45bdb171cf74e44227b0432ece4b212f/18a8d8299a4bb587ef64a446_rw_1920.jpg?h=0ae4abaabb4a9a1b95ed68ae8cb9dcb1)
![](https://cdn.myportfolio.com/45bdb171cf74e44227b0432ece4b212f/e7804c3f20b90f92b214fc2c_rw_1920.jpg?h=990c469d9ad5b34b9c82fabe65e1b15e)
![](https://cdn.myportfolio.com/45bdb171cf74e44227b0432ece4b212f/8114d2b8baa1b17d70c6f41d_rw_1920.jpg?h=a6ef6ecd1c43d91b3ff774ee72c390bf)
![](https://cdn.myportfolio.com/45bdb171cf74e44227b0432ece4b212f/89e9e0e9078968128ae2b038_rw_1920.jpg?h=2a5ae2b61653d3bc5476af4568982713)
![](https://cdn.myportfolio.com/45bdb171cf74e44227b0432ece4b212f/4635209b87a381cfd61af665_rw_1920.jpg?h=3f8a713b7218a0f000da2d92d870afb9)
![](https://cdn.myportfolio.com/45bdb171cf74e44227b0432ece4b212f/49addcacbc411ce6490f0e4c_rw_1920.png?h=1f6937f2ec63982449f02a47063e8887)